YouTube Shorts For Business » Storytelling in Digital Marketing

YouTube has rolled out a short-form video-streaming service on the platform which gives an opportunity for more creators and businesses to explore their business on a big level.

I think its never too late to write a blog about YouTube shorts 😃

😃 “However better late than never” 😃

Yes, more popular creators can afford expensive filming equipment and editing software, While smaller creators work hard to appeal to viewers with fewer resources aiming to lower the barrier to video creation and make it easier for new creators to gain a following.

Now YouTube is trying to democratize video creation, and their solution is YouTube Shorts.

How many of used shorts? Share your experience in the comment. 🤝

All YouTube Shorts must be vertically oriented and last less than 60 seconds, so users will be able to create Shorts within the existing YouTube mobile app using the editing features they have launched.

Where can you watch Shorts?

Shorts will be displayed in a section of the YouTube mobile app homepage. Once you click one of the Shorts, users are taken to a feed where swiping up reveals the next video.

Requirements for a Shorts video?

To be considered for the Shorts feed, videos must be 60 seconds or less, have vertical orientation, and follow YouTube’s usual Community Guidelines .

Editing features available in shorts?

Film clips with up to 15 seconds of footage using the Shorts camera
Add music from a library of tracks
Change video speed
Record hands-free using a countdown timer.

Users can upload shorts from desktop or mobile.

Difference between YouTube stories and shorts?

YouTube Stories only show up in one section of the YouTube app and disappear after a certain amount of time and act as status updates.

YouTube Shorts are focused on lowering the barrier to creating high-quality and entertaining videos. Shorts will remain on your channel and don’t disappear.

Can shorts be monetized?

Currently, Shorts can not be monetized. However, YouTube employees acknowledge the benefits of monetization to creators and say there is potential for it in the future.

How does the shorts algorithm work?

Details of the Shorts recommendation algorithm weren’t revealed since the technology is constantly changing in this development phase. The YouTube employees did say the usual markers of good content are factored in, such as watch time and like to dislike ratio.

How to upload shorts video?

1.Sign in to YouTube on mobile

2.Tap create

3.Tap create a short

4.To record a clip, tap and hold the capture button or tap it

5.Tap Undo to remove the previous video clip you recorded or tap redo to add the removed segment back to your video

6.Tap NEXT to preview your video

7.Tap NEXT again to add details to your video

8.Add a title (max 100 characters) to your short video

9.Tap Select audience to choose whether or not your short is made for kids

10.Tap upload to finish.

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