Brian Dean, Back linko:
“Targeting keywords are the phrases and terms tied to your industry, offerings, and audience”
Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in.
More views, more potential customers, more conversions, more profit.
The thing is, there are so many talks on keywords in SEO. But how can we know what kind of keywords to choose when we’re doing keyword research? Which types of keywords exists?
This blog helps you to know the Types of keywords, Types of keyword by length, and Types of on-site keywords.
Lets dive into this, 😀
The types of keywords included in this category are:
- Market segment keywords
- Customer-defining keywords
- Product keywords
- Branded keywords
- Competitor keywords
- Geo-targeted keywords
MARKET SEGMENT KEYWORDS
Market segment keywords are generic keywords associated with an industry or brand. They are terms a target audience uses to search for general information within a vertical.
Terms may be broadly associated with an industry or more defined for niche marketing purposes.
Example: Branded watches
CUSTOMER DEFINING KEYWORDS
Customer-defining keywords are search phrases that identify a specific subset of customers or audience.
In these searches, customers use words or phrases to define themselves.
Example: New model of watches for men
Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly reference a company’s products or services.
Brands should have a keyword strategy for each of their products and services so customers and prospects can find their offerings through search.
Example: Fastrack watches
Branded keywords are search phrases that include a brand’s name or other branded terms.
These types of keywords may include only the brand name or the brand name along with a product type, product name, or another descriptive search phrase.
Example: Fast track time with perfection.
Competitor keywords are types of keywords that target brand names of competing businesses, products, or services.
It’s beneficial for a brand to research competitor keywords because it gives the brand an opportunity to attract a similar audience of interested, potential buyers.
Example: For Fastrack, a competitor keyword could be Titan adding you a new style.
Geo-targeted keywords are search phrases that identify a location.
Searchers who use these terms are looking for results that are near them, or in another area, they are interested in.
Example: Tampa running shoe store nearby.
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TYPES OF KEYWORD BY THE LENGTH
There are three types of keywords described by their length,
- Short-tail keywords (also known as the head, broad, or generic keywords)
- Mid-tail keywords
- Long-tail keywords
SHORT TAIL KEYWORDS
Head keywords also known as generic keywords are popular, broad search terms that have a very high volume of search traffic.
These terms are usually one or two words, and they are very competitive to rank for.
Example: Running shoes
MID TAIL KEYWORDS
Mid-tail keywords fall between head keywords, which have a high volume of traffic but are highly competitive, and long-tail keywords, which have a small volume of traffic but with less competition and higher conversion rates.
These terms are usually two to three words and are slightly more descriptive than generic head keywords.
Example: Best running shoes
LONG TAIL KEYWORDS
Long-tail keywords are the longest search terms and are very targeted to a specific topic or audience.
These terms typically have low search traffic and are low-competition keywords, which makes them easier to rank for.
Because they are more specific, they generally have higher conversion rates than head and mid-tail keywords.
Example: Best running shoes for bad knees
TYPES OF ON-SITE KEYWORDS
On-site content keywords refer to the types of keywords in SEO that are used to create content like a new blog post or landing page.
These types of keywords are,
Related or LSI keywords
A primary keyword is the main term you target on a webpage. Each page of SEO content should have one primary keyword assigned to it.
The page should follow keyword optimization best practices to send clear signals to search engines and readers that the page is about that keyword.
Following these best practices will help improve your search traffic and rank for that content and keyword.
Example: women’s latest watches
LSI keywords (latent semantic keywords) are terms or phrases that are semantically related to, or variations, or synonyms of, a primary keyword.
They are used to support a primary keyword in a piece of content. Each webpage should be assigned one primary keyword and three to four related keywords that give additional context to the page, which helps search engines understand and better rank the page.
You can find related keywords using Alexa’s Competitor Keyword Matrix or Keyword Difficulty Tool.
Example: If the primary keyword is women’s latest watches, then related keywords could be, women’s latest watches reviews, women’s latest watches sales, and best women’s latest watches.
Keywords are the foundation of SEO.
Picking up the right keywords for your website is important.
When choosing keywords, try to think outside the box and consider all possible search phrases people might use in search engines to find your products.
Add those keywords in a spreadsheet and take advantage of the data provided by the different keyword tools, to expand your keyword list as much as possible.
Group your keywords into two categories. First are the keywords to use in your homepage and main website pages and second the keywords to use in your blog.
Publish content related to your target topics to create content relevancy and watch your rankings and traffic increase.
Catch you all with other exciting blog 🙂
Have anything to add about using keywords for SEO? Leave it in the comments below!