PART-3
In the previous article, we had seen Storytelling and Celebrity Endorsements and Impact Of Celebrity Endorsement On Storytelling both the articles conveyed effectively how through storytelling celebrity influences the purchase decisions of the consumers.
Nowadays, it is mandatory to gain the trust of the consumers while we introduce products in the market. Celebrities have an overwhelming influence on a common man’s life. Perhaps, this is one of the reasons celebrities bank upon the stars for their endorsements.
So, even when the celebrities don’t have any film releases or no film chances on hand also, they still need to make their presence felt and maintain their stardom in the film industry and the audience’s mind.
And becoming a brand ambassador and brand endorser is one of the most impactful ways to grow. Though the value of each star depends upon the success of their films.
The presence of brand ambassador/endorser and storytelling through them makes your product and services hit the market well.
For national-level promotion, marketing agencies prefer to have Sports stars or Bollywood stars. All of us are aware that, if the brand promoted by a well-known celebrity then the reach will be high, at the same time established stars promoting 20+ brands per year will lead to less engagement with the brands and their promoted ads?
Yes, chances are there right.
We come across many advertisements with our most lovable stars. But,
How many ads have we kept in our heart forever?
Engagement with the content?
Remembrance of the wonderful story behind the ad?
Have a look at these top 10 celebrities,what and which brand they endorse,
List of Top10 Brand Ambassadors and their recent endorsements
| #CARS24, #IndianTerrain, #Colgate, #RedBus, #Sumadhura Group, #Mastercard, #Bharat Matrimony,# Indigo Paints, #NetMeds , #Dream11, #Chocolate Snickers,#Muthoot, #GoDaddy, #Orient | Mahendra Singh Dhoni |
| #Manyavar, #Boost, #American Tourister, #Vicks India, #Uber India, #MRF Tyres, #Remit2India, #Phillips India, #Valvoline, #Blue Star, #Well Man, #Himalaya, #Myntra, #Google Duo, #Shyam Steel, #Amaze(Inverters and Batteries), #Puma, #Hero MotoCorp, #Colgate,# Sun Pharma- Volini, #Wrogn, #MuveAcoustics, #Too Yum, #Tissot, #Audi India. | Virat kohli |
| #Manyavar, #Okaya Power Group, #JBL, #Flite, #Bingo, #Llyod, #Xiaomi India, #KajariaPly, #Dish TV, #Siyaram, #Big Muscles Nutrition, #Nerolac, #Kotak Mahindra Bank,#ThumpsUp, #Make My Trip, #Set Wet, #Adidas, #Carrera FW, #Jack And Jones, #Colgate, #Nexa, #Vivo, #Ching’s, #Kellogg’s, #Royal Stag | Ranveer Singh |
| #Magic Moments, #Tresemme,#IMARA, #Just for women(Women Active Wear), #M Bazar, #Iconic Galaxy,#Delhi Dynamos FC, #The Body Shop, #Queo(Bath Wear), #Dabur, #boat, #Casio India, #Bella Casa, #Nova Eyewear. | Jacqueline Fernandez |
| #Metro Shoes, #FBB Fashion, #Splash, #Johnson Tiles, #Lux, #Titan Raga, #Fevicol, #Yardley, #Choc On, #Slice, #Veet, #Doublemint, #Reebok, #Emami 7 Oils in One, #Lino Perros Bags, #Kalyan Jewellers, #Lenskart, #Tropicana, #PriyaGold Hunk, #Berger Paints, #Xiaomi’s Redmi | Katrina Kaif |
| #Pepsi, #Hyundai, #Frooti, #Lux, #Dish TV, #Denver, #Big Basket, #Kent for Security product range, V-Nourish, #Emami, # Byjus, #Foodpanda, #Airtel ,#Tag Heuer, #pepsodent, #Fair and handsome | Sharukh khan |
| #Dollar, Everready,#Micromax,#Harpic,#Nirma, #Lodha groups,#Prince Pipes,#Honda, #leverayush, #PCjewellers, #Relaxo Footwears, #Livguard energy, #Tata Motors, #goqii, #suthol, #policybazaar, #kajaria tiles | Akshay kumar |
| #Dettol India, #FirstCry,#Kalyan Jewellers, #Dabur, #Emami, #parker Pen, #ICICI Bank, #Maggi, #Lux InnerWear, #Navratna Oil, #Cadbury,#Justdial,#Tanishq, #Boroplus, #cycle Agarbathis, #Dr.Fixit | Amitabh Bachchan |
| #Anker Innovations, #Rasna, #Edelweiss Group, #Herbalife, #Yonex,# FlipKart, #Kaira, #Bajaj Nomarks, #Sahara, #Indian OverSeas Bank, #Iodex, #Huawei, #Kellog’s, #Savlon India | Saina Nehwal |
| #Snapdeal, #Coca Cola, #Phonepe, #vedantu,#Vivo,#Godrej, #Mahendra bikes,#Tatasky, #Samsung,#Titan | Aamir khan |
SPORTS CELEBRITIES -Sports celebrities’ are created the most memorable moments in their playfield and it will be there in hearts forever. That’s why if they are in form or not in form, we love them a lot if they appear in advertisements.
TOP CINE STARS – Stars appeal either a celebrity or ambassador. If their performance was much appreciated in the movie that as a good storyline and complete engagement their demand possibly reaches high in the market.
Whether it is a playfield or a movie experience, the magic is they win the hearts of millions and it engages them completely and kept in their hearts forever.
Now,most of the top stars get struggled to win a blockbuster due to a lack of a good storyline.
But at the same time, they are getting huge remuneration for the brand endorsements as well.
How is it possible ?
They already win the hearts of millions – the rise is only because of good storytelling in the movie.
The huge success of the ad is not with the reach. It has to win the hearts of millions and millions of viewers.
Stardom helps the ad to reach but the great storytelling and engagement have to happen in their respective field.
Behind any bankable star, Engaging storytelling is the key to their success and heart winning moments only help them to get high remuneration.
The trend is always set by someone and now everyone is searching for that someone(Trendsetter) Nature of trends is always trying to change its nature.
Thus, storytelling also plays a major role in any advertisements. The content delivers by the ambassador and the endorser makes people believe the products completely.
Also read,
Storytelling and Celebrity Endorsements
Impact Of Celebrity Endorsement On Storytelling