“The Journey towards Storytelling in Marketing”
by Srinivasan Ramanujam
Welcome to my journey of STORYTELLING.!
Stories have always been a way to communicate our thoughts and imaginations.
Before we learned how to write, we all learned to tell stories to each other.
ISN’T IT? Stories just keep us alive.
Stories take us into a different world… in the manner of the utterance where are those worlds; they wander in our dreams.
A quick rewind to our childhood days, we all grown up by listening to our grandparent’s fantasy stories, and obviously, we involve wholeheartedly into that and conceptualize ourselves to be a superhero, a warrior, and a sassy queen right? (Golden childhood memories).
As the days go, by seeing an advertisement through television, radio, newspaper, and pamphlets we can able to relate that 30sec storyline with our day to day problems.
Behind many advertisements that we regularly watch on the television convey a proper and crispy message that gives a solution to our problems.
Sometimes, well cooked-up stories can even transform a hopeless situation into an unexpected great victory.
After growing up in adulthood… That was the only thing that had the skill to grow in many places, and that courage was called Directors/Managers for a group.
All emotions went through us.
After a few life meanings, the courage given by hearing these stories has made some decisions with courage in our life.
When we are being separated from our parents, we transform like them too.
We all like Stories.
Our Mother, Father, Grandmother, Grandfather leave us one good story to remember.
That is the only thing that has become a big market.
Companies think of narratives as their first capital to sell their products.
This is what we are going to tell you.
I am are very curious to tell the story. I will tell you in detail, with the hope that you will be in the same interest.
Who doesn’t love to hear the story?
(To be continued)