VIDEO MARKETING
If you haven’t started your video marketing yet. It’s time to start now. More traffic to your Youtube channel means more exposure which means more profit.
Everyone wants more traffic either you run a YouTube channel, blog, or website. Even for a well-known website, you need traffic you desire.
We are living with the pandemic 2021, it is no longer enough to have a blog and a website to sell your products or services.
SOME DATA TO KEEP IN MIND
According to YouTube sources, more than 1.9 billion users log onto the platform and watch more than one billion hours of video.
This is one of the main reasons why having a presence on the second-most used search engine, after Google, is key to gaining an advantage with respect to your competition, reaching your audience, and connecting with it.
In short, it is the ideal tool to generate brand awareness and reach your audience along with the youtube algorithms.
So, here the tips that can help you boost your youtube channel to greater heights.
- Fix your YouTube channel page
- Complete your “About” section in full
- Post content regularly
- Update old thumbnails and titles
- Begin each video with an interesting hook
- Have clickable thumbnails
- Fix info cards and end screens
- Do a live stream for your community
- Engaging a Wider Audience
- Collaborate with other creators
- Plan out future content
- Easily Shareable on Multiple Social Networks
- Improves the Possibility of Collaborations with Others
- Improve Brand Loyalty
- Find your target audience
- Maintain a realistic budget
- Easy to embed videos in website content
- Begin each video with an interesting hook
- Promote your partner’s channels
- Make a video series.
And don’t forget to do video promotional across all the social media.
HOW TO SHOOT CLEAR VIDEOS
These are the first thing you should look at when recording videos,
- Lighting: The videos should be recorded whenever possible with natural light. But, for any reason you cannot, you will have to use artificial light. Mainly, you will need 3 points of light: two in front of the presenter, one on each side, and another spotlight behind as backlight. This is as important a factor as the quality of the content.
- Background: It is recommended that the background of the walls be clean. This means that it does not distract the audience.
- Camera: Nowadays, any mid-range mobile can make professional videos in full HD. A very useful accessory so that the device does not move is the use of a tripod with a mobile adapter.
- Microphone: Audio is another very important factor in videos. So having a microphone an external microphone for a smartphone can improve the quality of the video. On the other hand, avoid recording in noisy places.
- Record horizontally: Do not record vertically (this is only for Instagram stories).
- Shots: If you are not going to record everything at once, you will probably need to take several different shots to give your video dynamism. It is recommended to record the most important parts in shorter shots, to emphasize that relevance.
Growing your channel will take time. However, the outcome is often worth the investment.
Engage your audience and strengthen the branding and reputation of your business.
You can get started today with just a webcam or smartphone. Don’t look for expensive things to capture videos. Just start recording with the available resources you have.
WORTH READING
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