This is completely my business journey how I came across all the situations, different mindsets, various talks, and paths.
Let’s explore in detail 😊
In my last blog, My Long-Lasting Business Partner I have discussed about my very own friend come business partner, how he helped me through my financial crisis, how we both achieved our goals together, and a lot more.
The next level of my entrepreneurship is on how to scale up my business for further growth.
I have told you before that I don’t know anything about marketing, right?
Before going into that discussion I would like to share with you a few things.
- Now I have well-established services on the Career Counseling process.
- I have added more products into my portfolio like Embibe, Toppr, etc. for adding value to the customers.
- Apart from that, I have created my own methodologies on the ‘Teacher Training Program’ for primary school teachers.
- I have so many things added to my school services apart from the Career Counseling program.
Now I wanted to take this through all the educational belts of Tamilnadu rather than only in Chennai.
Now, we get back to the topic again.
What I thought about marketing when I started my company,
- If I focus on marketing our products/services, I can’t focus on the most important aspect of the business.
- I have got the fear that if I focus on marketing, I can lose my creativity, the innovation part of the business.
- Actually, marketing is not at all my ‘Cup of Coffee’ (BTW I like COFFEE😋)
- I am not at all interested in marketing and I can’t do any kind of work related to it.
This is what my thoughts about marketing in 2017.
From 2018 – until now, I can realize that for any business MARKETING and SALES are the two pillars that are going to be the PRIMARY task for any ENTREPRENEURS.
Without these pillars, your EMPIRE is not going to be STRONG enough.
So, During 2017-2018 I was in search of a marketing consultant who will do the consulting services for us to take to the next step.
If you are very keen on your desire, the universe will come and help you to find what you are searching for. Did anyone of you guys experience it?
I am 100% sure about this.
ALSO, READ OTHER BLOGS
My Long-Lasting Business Partner – Part 9
The Power Of Counseling – Part 8
Journey Embarked- Career Counseling – Part 7
Mindset Matters-A Startup – Part 6
Career Counseling-A Startup – Part 5
My Business Born Here – Part 4
Positivity Mind Wins Over Ego – Part 3
A Thought From New Jersey – Part 2
A Story Of My Entrepreneurial Journey – Part 1
Finally, one gentleman came in and he has been referred by one of my friends who’s into web designing.
We had a long meeting before getting into a real discussion.
That person’s name is Paranthaman (I have changed this person’s name intentionally). 👍
Paranthaman is an interesting guy. I really got impressed by the way he’s suggesting to improve some of the services and the products of our concern.
He’s in this educational service for more than a decade. He’s also running a marketing agency and he himself does few services to the educational sector.
I was thinking that he’s the right person to scale up this business.
He’s a hard worker and at the same, he will put it in action immediately.
We together went to all the schools in HOSUR (TN, INDIA). I learned a lot during that time about marketing and how a product comes to the market for the end-users.
We discussed a lot of things related to Career Mudhra -plans and strategy. How it going to bring important services to the schools and the students etc.
It’s been four months since we worked together and he was telling a lot of changes to the product which we are going to sell to the schools (especially on the psychometric test and DMIT product ).
At one point, he forced me to change the entire process and company strategies. This was totally against my company rules.
( To be continued in my next blog )
Stay excited to know what his next plan 😃