The Story Behind “LG Advertisement”
LG is one of the most trusted brands pioneering in technology that never failed to surprise customers with innovative products.
A few years back, LG celebrated 21st birthday in India by showing gratitude to the customers,
They have released new model products and one heart touching advertisement which ruled everyone’s heart & emotions.
Here is,
Where unexpectedly daughter in the advertisement finds her father 8th standard maths test paper.
Her father has scored very fewer marks during the examination.
While she shows to his father, her father literally remembers the childhood days when he gets scolded by a mathematical teacher(A very own father) in front of everyone.
That pain remains a scar in his heart.
Where the actual story starts from here,
After hearing this, the daughter wants her dad to be good at maths.
Because she doesn’t want her dad to feel sad by thinking about the same incidents.
So, She expects her dad to study the syllabus again.
Here, they show the personal bond connection between the father and daughter.
Of course, the father cannot say no when the daughter initiates anything means ( Agree ? )
She starts to teach Amol.
Please carefully watch this advertisement here,
We tell you how innovatively they advertised their product with an effective storyline.
Yes, Do you guys able to relate this story with your life incident?
Such a beautiful bond between the family which really connects the audience with their life experience.
Parallelly, they are given an eye feast to the audience by showing their multi-products in the story.
The clever thing is, how the LG products been used in our day-to-day life in all the possible ways.
For instance:
1.When Amol rane, feel worried by remembering the incident and his wife offers drinking water from the water purifier
( LG WATER PURIFIER )
2.The daughter changes the television channel by saying Innovation.
( LG BRAND TELEVISION )
3.Amol switch on the tower fan during a conversation with the daughter.
( LG BRAND TOWER FAN )
4. When Amol opens the refrigerator for taking stuff.then he notices the sticky notes with the message.
( LG BRAND REFRIGERATOR )
5. She message her grandpa from dad’s mobile.
( LG BRAND MOBILE)
It shows how their brand binds with customers’ life.
This storyline says that with our available resources we can satisfy your needs, wants, and relationships always stick together.
Strongly conveyed the emotional message through effective storytelling and introduced all the LG brands how it creates a major impact in our daily life.
Finally, they show dad and son reunion with lots of unexplained emotions where actually the audience can feel it.
This Innovation story touches many billion hearts and portrays LG is making all the possible effort in touching livelihoods with a wide range of innovative products and complete care.
With the final message, they end up advertisement by saying,
“LG celebrates the new relations”
“LG celebrates the new Emotions”
“LG celebrates the new innovations”
Personal, psychological visual stories give trust factor & bond between the brand and the audiences.
Telling the right brand stories has the power to increase the value of your business’s product or service by over 30x.
It should excite the audience and in return, the brand gets a huge return on investment as customers start to feel involved and more likely to scaleup the purchase decisions.
(See you all with next story)