Generating sales leads through strategies and social media helps businesses to identify people who are interested in the services. More importantly, these leads act as a bridge to potential customers to make special offers and convert them into loyal customers.
But which lead generation techniques work for your business?
In this article, We shared 10 of our top lead generation ideas to get you more sales and skyrocket the growth of your business.
The Last article had seen B2B lead generation strategies that really work in today’s business. If you haven’t checked the article, please ahead and check it out now.
Here you go,
VIDEO MARKETING
It’s one kind of way to directly connect with the audience. Through video marketing, you can achieve business goals and explain the details of your service it helps to reach more new audiences.
If video marketing is not one of your business goals, then you need to look at the time machine and ahead to the old stone age period.
Because, In this period, without video marketing, it’s highly impossible to reach a wider audience.
Video marketing helps to reach,
1.New audience
2.Engage new audience with your content
3.More possible to convert the audience into the business
4.Educate the audience with your product and services
If any of your targeted audiences watched your video, there is more chance to end up by signing the form or reach us. Lead can also be generated in this way.
CLARIFY YOUR WEBSITE MESSAGING
When the audience lands on your website page and looks around, if your product and services do not clearly tell your organization the goal or services you offer mean, you don’t get any leads. With confusion state, visitors leave your website and looking for your competitor’s services.
Lead conversion may not happen after that.
After owning a website or a blog, Need to clarify your services and content with a clear call-to-action. So if new visitors visit your site they more expect to get their problem solved.
If you had a solution for their problem mean, the potential customer might have reached you possibly.
Navigation is very much important, want to make sure people don’t get confused about which menu to go to. It should be in tailor mode.
SEO, BLOG, AND CONTENT MARKETING
It is no secret that SEO and Content go hand-in-hand.
When you own your own blog, keywords should be rich and relevant to your content and niche.
Whether you share your knowledge, latest news, or your own experience. It should be unique from your competitor’s blog.
People need to find a solution and gain some knowledge while they do browse.
Google loves keywords. If you have enough keywords in your blog google rank your page and make visible to everyone.but choosing keywords for blogs can be a little bit confusing.
So before writing a great article need to do a proper plan,
1.Do keyword research properly.
2.Focus on long-tail keywords and content structure
3.Optimize images for SEO
4.Update your old post and add internal links to your old post.
5.Tailor the title to target your niche audience.
You can also check the search volume with a variety of tools like,
MOZ
SEMrush
Uber suggest
Keywords (chrome extension)
CONTENT DISTRIBUTION
Content distribution helps brands to share and spread content to their audience and beyond.
The distribution method may be a company newsletter, paid media distribution, emails, and sharing on social media.
Once sharing inthe social media and other platforms, you make your latest post to visible and get traffic to your websites/blogs.
It doesn’t mean that you need to use all social media platforms. You must know according to your brand and business goal, after need to decide the social media platforms,
1.The quality of channel engagement
2.The level of competition
3.The potential audience reach
4.The barriers to utilize the channel
5.The average cost per result
Once you understand the factors, you come to know in which channels your audience is spending time on and get to know the way in which they are engaging in these channels.
FREE WEBINARS
Yes, By conducting free webinars you can generate plenty of leads. Many businesses use this strategy to cover many audiences.
For that, you need to finalize your product and services to offer and ready to invest in paid promotions to reach a wider audience and give free solutions to their problem.
At the end of the webinar, you can provide any offers/discount entry or any kind of offers you can make and try to get customers in that way.
However they buy your product or not is not important.
You try to develop a relationship with someone that you can nurture over time. They might not be customers today, but they maybe next month or six months later.
You can attract those audiences through effective email marketing sequences with automation tools.
INVEST IN DIGITAL ADS
As we all know with over two billion monthly users on both Facebook and google chances are your future customers already there.
It’s all to be done through digital advertising aka google ads and pay per click(PPC)
Especially, Digital advertising on Facebook is the cheapest method to get new audiences. It’s guaranteed to put your brand, your product, and services in front of the right audiences.
The more possible to land on your landing page and get deals close.
BUSINESS NETWORKING
The advantage of lead generation from networking is usually, we get high-quality leads if the prospects are referred to other prospects. That’s why business networking is still very popular.
Attending networking events gets your brand noticed and visible. the more events you participate in the better your business becomes.
Networking is great for growing your connections.
Might be, you may not get the proper person to convey about your business But that one person may bring 10 people to your business.
GENERATING INBOUND LEADS
Inbound marketing includes SEO, blog posts, e-books, and social media content.
To generate inbound leads your content should add value to the readers or viewers and draw them to your brand.
It’s a technique for attracting and engaging customers to your business. By doing In-bound lead,
1.Attract more prospects to your website
2.chance to make visitors take action
3.Nurture leads with automatic marketing automation
4.Connect with valuable and useful content
5.It helps to measure data to improve sales and marketing performance
RUN A VIRAL GIVEAWAY
One of the best ways to turn your audience into solid leads is to run a giveaway or contest.
Usually, giveaways are conducted for raising awareness of your brand and getting the audience to visit either profile or website(getting traffic).
A giveaway can be done in many ways. It may through social media profiles, Email marketing, sites, and referrals. You may come across many giveaways commonly on Instagram.
You need to offer what the audience likes, Need to clearly mention the rules and call to action. By doing this you may get many leads – and leads possibly turn to a consumer for you.
According to your sector, you need to run giveaways. You cannot run beauty products giveaway if your niche is business people.
FREE TRIAL PRODUCT AND SERVICES
Many product and service industries you take, when they are launching a new product and services they offer a free trial for a limited time or provide sachets along with the clear information.
So, If your offer fits the need of your target audience next step they take to approach you.
This commonly seen with software companies.
They offer potential customers a free trial of your product that way people can see if the software satisfied their needs before committing to buying.
This can be done by building a landing page, creating a lead magnet, popups, or encourage people to subscribe via optins method.
So, these are the methods you can generate leads but still, there are many ways to get leads to explode your business growth. Now all you have to do is put them in practice and watch the leads roll in!
In next blog, we see “LEAD GENERATION PROCESS” for any business.
Check our previous article on,
B2B lead generation strategies
Fundamentals of business storytelling
How to increase your sales by telling stories