As you jump into the digital marketing world, you will obviously find new vocabulary and marketing concepts. If you are not into the digital marketing world then you must have a question about what is a landing page and how it fits into the digital marketing world.
Lets jump into the depth now,
LANDING PAGE
In simple, Landing pages have a single purpose, a single message, and a single call to action.
It drives visitors to land on a webpage that we created with single objectives. The web visitors come from a link within a source such as social media posts, Facebook advertisement campaigns, Direct mail, Pay per click ads, and Emails.
It’s the next step towards a visitor becoming a potential customer.
WHY MARKETERS USE LANDING PAGE
Each marketer uses a landing page for a different purpose and different goals.
For instance: You have created a good brand and website that solidly attracts your customers also. Now you have to turn the website visitors into prospects ( sales ).
You don’t need to approach any paid organization to bring customers for your products or any high-paid conversion tools would do.
But Landing pages are definitely the way to go. It’s a great way to drive traffic, Improve SEO and build your brand. It leads customers to a specifically targeted product, service, or offer and encourages them to take action.
Wise marketers use landing pages to create conversions and build their customer base for future conversions also.
TYPES OF LANDING PAGE
- Lead generation landing page
- Click-through landing page
LEAD GENERATION LANDING PAGE
The lead generation landing page is to collect and capture visitor information that will allow you to contact the prospective customer at a later time.
Collecting information is the primary purpose, but there are several other benefits of using lead generation landing pages.
By using lead generation landing page you can,
Build an Email List
Free E-book
A product discount code
A free shipping code
Encourage Sign Ups For Events
Advertise Pre-Sale
In order to, Encourages submission of contact information by the visitors.
CLICK-THROUGH LANDING PAGE
Click-through landing page helps users to learn more about the products and services of businesses without getting distracted by the Purchase Now or Buy button.
You will need to win the trust of users in order to prompt them to make a purchase by entering their credit card details.
It can be used wherever you want. However, most websites prefer to use these landing pages at the end of their conversion funnel. Because users will have to enter their credit card if they opt to sign up for a free trial or any other offer.
It may in the form of,
Service Targeted Landing Page
Social Media Landing Page
Ecommerce Funnel Landing Page
Email Marketing Landing Pages
Amazon Landing Pages
These type of landing pages send traffic to any particular pages or product pages sellers like Amazon, Etsy, eBay, Walmart offers a laser focus on sales conversions and an ability to pull information on your product. Landing pages are a great way to do this.
DIFFERENCE BETWEEN LANDING PAGE AND WEBSITE PAGE
You may have a question, Doesn’t your business website drive leads to your business or not?
Well,
The website has detailed product information, getting your business online, and sharing case studies. Sometimes blogs and shopping cart also.
A good business website is designed around actions you want your visitors to take, and that’s where websites differ from landing pages.
Whereas, Landing pages have specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool.
HOW LANDING PAGE HELPS BUSINESS PEOPLE
One of the main benefits of landing pages is that they directly support your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales and also allow you to measure the success with relation to that goal.
Also it increases the,
Directly support your business goals
Increase Conversions
Generate data and insights
Improve paid search campaigns
Helps to grow your email list
Increase Credibility
WHAT MAKES GOOD LANDING PAGE
PAY ATTENTION TO THE DESIGN
A landing page is one single page with no navigation, no pop-ups, and no external links. You have one chance to impress visitors, and design is a huge part of this.
- Create a layout that’s easy to follow, flows well, and is understandable to anyone
- Use theme-specific colors throughout the page
- Utilize shapes to organize, connect, or separate elements and content
- Give space in between the letters
- Use big, bold text for your titles and calls to action (CTAs)
ANALYZE PERFORMANCE AND ADJUST
When you launch a landing page, make sure that someone is constantly monitoring its performance.
Here are eight landing page metrics you should be tracking.
- Landing page views
- Sessions by source
- Goal completions/conversions
- Visitors-to-contact ratio
- Average time on page
- Bounce rate
- Pages per sessions
- Top pages by pageviews
Tracking these metrics will help you measure the success of your campaign.
WRITE TO CONVERT, NOT FOR SEO
The purpose of a landing page is not to rank for keywords or to boost the SEO value of your website but rather conversion-focused copywriting.
- Work on your CTAs
- Add testimonials and case studies
- Highlight the main benefits of your offering
CREATE LEAD GENERATION FORMS THAT CONVERT
This is the main purpose of creating the landing page. Even though the landing pages have conversion-focused with excellent design. but at the same time needs to focus on creating detailed information forms.
Form should be like,
- Use attractive colors
- Stands out from the rest of the page
- Gives a clear call-To-Actions
Once you get the hang of how to create landing pages and how to create copy that converts, you’ll be amazed at how well they complement your sales efforts.
Mudhra software services have a full team of experts, including designers, professional copywriters, and content writers, and sales development representatives, who can help make this process easier.
We’ll create landing pages, move leads through the sales funnel, and schedule appointments for your business.
Contact akila@storytelling.co.in or Call us directly +91 8056010125