Is your business on Instagram ?
Are you struggling with low engagement?
Do you want more followers?
Do you want free exposure?
Wondering what to put on reels ?
The answer here is simple: Try Reels. 😀
Instagram has already proven to be an excellent sales and marketing tool for business.
In this blog, you will be learning all about Instagram reels and how you can make them work for your small business.
Lets check it below
Define Your Objective for Using Instagram Reels
The first step to developing a Reels content strategy is to know your niche. Before you choose a topic, format, or song for your reels, you need to know who you’re talking to.
What’s the reason you’re on Instagram & Reels and what are you promoting? For example, your goal might be to grow your influence, your other social media accounts, or your email list.
Once you know your purpose for using reels, the next step is to decide what kind of reels content will help you meet that objective.
Determine What Type of Reels Content to Create
Inattention to the dancing videos that reels are known for, you’ll find humorous videos, videos with business tips, series, and trending videos.
If you’re stuck for ideas, get inspiration from what your followers and your competitors are posting on reels.
Look at the explore page as well, which you can open by tapping on the magnifying glass icon at the bottom of the screen. Type your search term in the box at the top to find content relevant to your niche.
Research Reels Hashtags for Your Niche
Once you know what type of content you want to create, the next step is to research hashtags on REELS to identify ones that will help you reach your audience.
Look for hashtags that are both relevant to your audience and have between 300,000 and 2 million views.
If you use hashtags above that mark, your content will simply get lost in the mix.
Identify the Optimal Time to Publish to Reach Your Audience on Reels
The last step of this reels content roadmap is to set a publication schedule for your videos.
To determine the optimal time to reach your followers, look at your reels analytics. This data will give you insight into when your followers are typically online throughout the day and week.
Once you have this information in hand, I recommend posting your reels videos an hour before people usually come online.
If you’re trying to reach a broader audience, think about when people are generally active on social media. That’s probably early morning, when they get off work, and right before they go to bed. Decide yourself.
Everyone’s audience is different so you’ll need to experiment with your posting times to see what works best for your account.
Educate Potential Customers
You can also use Reels to serve some key marketing functions like handling potential objections ahead of time and sharing valuable information that can help customers make a buying decision.
You can share unique ways to use your product or new ways to get results from the service you offer.
Showing people how to wear or style your product, or when it’s the “perfect time” to use your service can help them connect with your company even more and give them insight into how exactly your product or service is going to transform their lives.
Another creative move that will help customers connect and convert? Take some time to create FAQ Reels that answer the most common questions with some humor or interesting visuals.
This new medium can help make typical things like course teasers, blog summaries, or upcoming sales seem fresh and new.
And don’t miss the chance to use Reels to create “How To” videos that give customers a step-by-step on how to do something awesome with your product or share your expertise, like a business coach.
If you’re asking the question, “What should I post on INSTAGRAM REELS? this content roadmap will help guide you in creating INSTAGRAM REELS that appeal to your audience.
Start by identifying your purpose for using REELS. Then spend some time researching different types of content to help meet your goal and hashtags that will help you reach your audience.
Finally, use your REELS analytics to help identify the optimal time to post your content.
What do you think? Will you try this content strategy to develop INSTAGRAM REELS videos for your business?
Share your thoughts in the comments below. 🙂
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