In the last blog, we have discussed Instagram Reels Marketing on how to find your objective and content to put on reels in depth. Hope you find it useful. 🙂
Here, I’m am going to share a few strategies to create organic sales funnel using your Instagram account without any advertisement. 😀
Wondering how to use Instagram for the sales funnel?
Nowadays, Instagram is one of the biggest social platforms with a user base of more than one billion at the last count.
Many brands around the world now using Instagram are to find and collaborate with social media influencers and use their established voices to generate sales and build awareness.
Let’s find out how you can nail the Instagram sales funnel today.
In its simplest form, an average sales funnel consists of three main stages,
- Top of the funnel (i.e. the first introduction of your brand and your products to a customer)
- Middle of the funnel (i.e. this is where a customer feels interested or curious enough to know more about you or your product)
- Bottom of the funnel (i.e. this is where your customer adds your product to a shopping cart and completes the sale)
AWARENESS STAGE (TOF)
Create Instagram stories that build relevant clicks. Instagram Stories have become an increasingly effective marketing channel since Instagram allowed clickable links to be used within Stories frame.
Top -of-the-funnel content is to start with your brand needs to get itself seen by your customers by increasing your follower count.
Use your hashtags wisely, Instagram’s hashtags are its user’s ways of creating and joining conversations. There is a chance of seen by your target audience also.
You should be using hashtags in every post you share with local geo tags.
If your followers count is less than 5000 use hashtags below 500-1 lakhs.
If your followers more than 5000 use hashtags of above 1Lakhs
Generic hashtags have their place but they don’t get you genuine engagement. Instead, use specific hashtags to draw followers to your profile.
Hashtagify is a great tool for identifying relevant hashtags quickly and easily.
ENGAGEMENT STAGE ( MOF)
Middle-of-the-funnel content is the bridge between the first introduction and the initial engagement – a key piece of your marketing strategy.
By now you have plenty and a strong follower count. This is where your customer decides whether to leave or stay and gives your product a chance.
To achieve this, you should post excellent visual content on a regular basis. Each post should relevant hashtags with appealing caption.
Brand post on average around 1-2 times a day.
For doing this, use an editorial calendar and plan your content to avoid stress about what to post in the future. Use a social media automation tool to automate to speed up your process even more.
Finally, always engage with your followers. If they comment on a post, like and reply to them to let them know you value their input.
It will help you to build up a strong relationship with them, a valuable thing that will pay dividends for your brand as your customers move through the sales funnel. (Sales Funnel Using Instagram)
CONVERSION STAGE (BOF)
So you have built up a solid follower base and you’re posting great visual content regularly. Also engaging with your brand, and you’re engaging with your followers right back.
Now it’s time to push your followers to convert into paying customers.
Many times you have noticed that you often see ads on both Facebook and Instagram coming from sites or brands you recently engaged with. This is retargeting in action – Facebook enables businesses to target Facebook and Instagram ads to those people who visited your site and performed some sort of action.
Specifically, you can re-target those customers who abandoned your shopping cart without completing the purchase.
This is exactly how Instagram can boost your sales funnel performance and trigger more action at the very bottom of it.
Thus, Instagram can be a powerful marketing tool, especially when you use the platform to its fullest potential. Of course, it’s not the only tool you should be using to build an effective sales funnel but it can definitely be a great addition to your current marketing tool suite.