PART – 3
Usually, if you take any methodology there is an element or a process to narrate the thoughts or stories. same way, in “STORYTELLING” 4P’s need to follow if you want to deliver good stories (i.e) people, plot, purpose, and place.
Storytelling is a tradition that has existed among us since or before the beginning of our epics, the Mahabharata, and the Ramayana.
An exchange of information through stories is imprinted on the minds of the people in a very relaxed manner.
Each of these manipulated in their language. In a nutshell, they conveyed to people through Muthamil (Iyal, Issai, and Nadagam).
For example, Thiruvalluvar summarized in two lines rather than preferring to say in seven lines. As the days go, People composed and created a song with that.
It really made a big impact on these generations. In the end, they recreating already existing sources with new technology.
The Mahabharata and the Ramayana are included in the verse. The text was written to keep it relevant. It was conveyed through music, song, and drama to the people.
In short, this is what advertising is all about! In earlier days people used a unique selling point as a LANGUAGE to sell the products. for that they used many strategies to sell the product/services.
Those stories are combined in the formation of PROSE, MUSIC, AND DRAMA. The epic storyline goes deep into people’s minds.
They took what they actually needed from the stories.
Usually, in epics stories are written by the narrators.telling this story is the first kind of strategy in content marketing. This is the primary task.
The biggest challenge in this is to make it clear in a very short period of time what you have come to say concisely as well as crispy
Because this material and content will create a kind of expectation among the people about our product. when they search about us on google or search our product more likely to display our name in the first place.
simultaneously it increase the google ranking also.
Our quality will rise if more people search for our product. this type of image we need to bring into this digital world.
It’s not easy work. This is really the biggest joint effort. You can see more about that at another time in another book.
Now, only about Storytelling.
Narrating the story about your brand and the product creates a BRAND IDENTITY.
How storytelling can be done,
1. Stay close to people’s feelings
2. Your subject should be a solution to their questions
3. Building Relationships
4. Must be a new creation
5. Why and why should people buy your product
6. Indirectly and subtly say that you want to buy your product
7. Not every one of your stories has to be invented stories.
In other words, we can even say our experience also, why did you come to this industry, why this product, what is the benefit you get if you use it. this also meant to be a story but you should know how to tell it as a STORY.
Overall your company or your company’s product or service must meet a customer’s requirements That’s all.
This is where content plays the most important role.
In fact, it is an exchange of information. Storytelling is a complete piece of information about yourself or about the products.
And storytelling does not always have to be about your brand or product or your service.
How else should it be?
Your storytelling should create a kind of fascination with people that might be a kind of emotion, experiences, an image that is either imaginary or not based on the need.
Your product, identity, or service should be the driving force behind all of this.
It has to make a kind of impact on people when they hear the story.
Well, where and how to narrate these stories to whom? What form should it be in? What kind of color should be used? How do they hear us?
Even if we tell the story emotionally, where can they see us from?
What are the possibilities for that?
Technology makes everything possible. Let’s look at it all one by one. In detail. With some stories and its pros and cons and all sorts of statistics!
(To be continued in next part)
Please check out our 1st and 2nd part below,
Part 1- The art of story telling in digital marketing
Part 2- Importance of advertising in business