It is important for marketing professionals and entrepreneurs to know all the available ad formats to make wise choices that work for the defined target audience.
In the last blog, we have seen the Facebook ad campaign objective how it differs from the Facebook ads format. How wisely marketers and business people choose campaign goals to have sales and conversions.
Facebook ad format helps advertisers to showcase how your products want to be. That is to be done via,
1.Video
2.Photo
3.Slideshow
4.Carousel
5.Dynamic product ads
6.Canvas ads
7.Collection ads
While planning out marketing and promotional strategies, You need to upload correct visual content, high quality, and the right image size for the advertisements.
VIDEO ADS
Videos Ads on Facebook are a hugely popular ad format with advertisers. This gives you more freedom to use creativity to show off your offerings in a convincing way.
AD OBJECTIVES THAT ALLOW VIDEO ADS
- Brand Awareness
- Local Awareness
- Reach
- Traffic
- App Installs
- Engagement
- Video Views
- Lead Generation
- Conversions
REASON FOR USING VIDEO ADS
- Building brand awareness
- Drive conversions
- Promote video views
PHOTO ADS
All ads on Facebook and Instagram require visual effects.
Having an engaging and relevant image of your products/services with an effective ad description, headline, and a clear call to action (CTA) makes a success of the product and the ads.
AD OBJECTIVE THAT ALLOW PHOTO ADS
- Brand Awareness
- Local Awareness
- Reach
- Traffic
- App Installs
- Engagement
- Lead Generation
- Conversions
- Product Catalog Sales
REASON FOR USING PHOTO ADS
- Increase brand awareness
- Increase lead generation traffic
SLIDE SHOW ADS
Slideshow ads are when you use a slideshow of photos to tell a story. You can either create a slideshow on your own and upload it as a video, or use the slideshow creation tool available in the Facebook ads manager.
Facebook has really stepped up its game with slideshow ads, and now offers branded formats, music, text overlays, and other fun additions.
AD OBJECTIVE THAT ALLOW SLIDE SHOW ADS
- Brand Awareness
- Local Awareness
- Reach
- Traffic
- App Installs
- Engagement
- Video Views
- Lead Generation
- Conversions
REASON FOR USING SLIDE SHOW ADS
- Engage your audience with a business story
- Consistent branding with features in the slide show
- Showcase and high light your products
CAROUSEL ADS
Carousel ads allow you to create a showcase of up to ten images or videos, each with its own link, within a single advert.
Carousel ads are interactive and ideal for generating engagement.
AD OBJECTIVE THAT ALLOW CAROUSEL ADS
- Brand Awareness
- Local Awareness
- Reach
- App Installs
- Engagement
- Lead Generation
- Conversions
- Product Catalog Sales
REASON FOR USING CAROUSEL ADS
- User engagement
- Brand awareness
- Lead generation
- App installs
DYNAMIC PRODUCT ADS
Dynamic product ads automatically promote products to people who have expressed interest in your website or to reach prospective customers.
Instead of creating an ad for every product that you are promoting, you can create an ad template that automatically uses product data from your catalog.
These ads work best if you have installed the Facebook Pixel on your website. It collects data and lets Facebook know who to deliver ads to based on their actions.
AD OBJECTIVE THAT ALLOW DYNAMIC PRODUCT ADS
- Product Catalog Sales
REASON FOR USING DYNAMIC PRODUCT ADS
- Expanding reach
- Drive conversions
- Increasing website traffic
CANVAS ADS
Canvas ads, now known as Facebook Instant Experiences are a mobile-optimized ad format designed to capture the complete attention of the audience.
It allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
AD OBJECTIVE THAT ALLOW CANVAS ADS
- Brand Awareness
- Traffic
REASON FOR USING CANVAS ADS
- Brand building and awareness
- Driving conversions and traffic·
- Video views
- Engagement
- App installs
COLLECTION ADS
Collection ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.
It appears in Facebook mobile feeds and is ideal for retail, travel, or eCommerce businesses. They make it easier for people to discover and purchase products and services from their smartphones.
AD OBJECTIVE THAT ALLOW COLLECTION ADS
- Brand awareness
- Reach
- Engagement
- Video views
- Catalog sales
- Conversions
REASON FOR USING COLLECTION ADS
- Driving traffic to the website and physical store (if applicable)
- Increasing conversions
- Catalog sales
This ad format is perfect to convert interest and demand into sales.
When using Collection ads, there are 4 templates to choose from,
- Instant storefront
- Instant look book
- Instant customer acquisition
- Instant storytelling
😃 Ready to start advertising on Facebook? 😃
Even though this blog post covers all the formats available on Facebook, it is still not exhaustive. Facebook is going to test and launch betas for more new formats now and in the future.
Also read,
Beginner Facebook Ad Campaign Objectives Guide
Business Hacks Of Landing Page 2021
The Ultimate 2021 Social Media Size Guide
Catch you with next exciting post.! 😊