Facebook advertisements are the messenger of God ( I would say lol 😂 ) because it’s common today to see many products satisfying the same needs with the different online/offline sellers.
Once you have one product with you mean, you would have watched their advertisements either on television or social media post (Advertisement).
Question for you?
When was the last time you checked your Facebook account?
What was the last advertisement you had seen?
If you answer these two correctly, then you are one among 1.73 billion active users daily. 😀
Yes. According to Facebook statistics 2021, there are 2.60 billion monthly users and 1.73 daily users. That’s why most business people and marketers target Facebook ads to reach plenty of customers.
There are more than 1300 targeting options, 15 objectives, and 6 main ad formats available.
Facebook Ads play a very crucial role in increasing your business as well as sales.No doubts if you want to expand your business whether it is small, medium, or large then you definitely require Facebook ads.
These options will help you to generate brand awareness among your audience and ROI (Return on Investment).
If you are a newbie, don’t get confused about what is 1300 targeting options, 11 objectives, and 6 main ad formats. 😀
You find the detailed explanation in this blog.
What are the 11 types of campaign objectives in Facebook ads?
Here you go,
You may get confused with the words now, if this meant to be a campaign objective mean, then what about Facebook ad formats?
Let me break this in very simple way,
Facebook Campaign objectives mean The ultimate goals of your services.
Facebook ad format means How your ad wants to appear creatively to the targeted audiences through video, image, slideshow, carousel, and dynamic product ads.
AWARENESS CAMPAIGN
Awareness campaign –
1.Brand awareness .
2.Reach.
BRAND AWARENESS
The Brand Awareness campaign objective, if you are new to the market and Facebook will put your ad in front of people that are most likely to recall it.
Facebook will calculate that the longer people spend with an ad, the more likely they are to remember it and you’ll be charged based upon CPM.
REACH AWARENESS
The reach objective is going to try to maximize the number of people that see your ads and the number of times that they will see your ads.
It’s often called the top of the funnel. This could potentially be a cheap way to get a lot of exposure for your brand within your ad budget.
CONSIDERATION CAMPAIGN
TRAFFIC
The Traffic objective is most useful if your goal is to get people to your site or app.
This allows you to start educating prospects and build remarketing lists at the same time. This is especially valuable if you don’t have videos to use for a video view campaign.
ENGAGEMENT
The Engagement campaign objective is perfect for generating likes, comments, and shares.
Likes, comments, and shares give an ad social proof, which can significantly improve results. Your target audience will pay more attention to an ad if the post had a couple of hundred comments and shares.
This is also a great campaign objective if you’re offering a high-value product or service.
With this objective, you can choose to optimize for post engagement, impressions, or reach.
APP INSTALLS
App install campaigns are great for driving people to install your app but also for driving app events.
If you want to generate more app installation within your ad budget means this campaign suits more.
Running an app installs campaign during the first few days after it launches can really help boost your app up the rankings.
VIDEO VIEWS
This is everyone’s favorite. because this is really inexpensive compared to other objectives.
With good video content, you can get a click-through rate (CTR). Indirectly educating viewers with the video content so they are much more informed before they arrive on the website.
LEAD GENERATION
Lead Generation ads are designed to collect information – name, email address, phone number, etc. from your prospects so that you can follow up with them.
They’re a bit more complicated than other ad types. When clicked on, they do not direct people to your website, instead, your prospects/target audiences will be presented with a contact form inside Facebook.
MESSAGES
Messenger campaigns are ideal for engagement.
It’s designed to start conversations between you and your prospects via Facebook Messenger.
When creating your messenger ad within Facebook, you have a few options:
- Create your own custom welcome message.
- Use a standard welcome message from a template.
- Use an automated chat. ( Chat bot)
CONVERSION CAMPAIGN
CONVERSIONS
This is probably the most widely used objective because the name itself conveys the meaning with nearly everyone’s goals.
To use the conversions campaign objective, you will need to have the Facebook pixel installed on your website and need to install the relevant code (leads and purchases, etc). as well.
CATALOG SALES
Catalog sales contain information for all the products you want to advertise on Facebook. It is designed to help you to serve targeted ads to people who have already shown an interest in your products.
Dynamic product ads are so powerful for people running online stores.
STORE TRAFFIC
The store visit campaign objective is designed to bridge the gap between online and offline marketing. If you want to drive people to your store then this suits you best.
If you have a store in multiple locations as you can dynamically advertise so that campaigns are locally relevant to each store.
Choosing the right Facebook objective will have a significant positive effect on your ad results. When we choose a campaign objective, we’re telling Facebook what we want them to do.Â
Choose wisely and If you liked this guide, share it with your colleagues who could benefit from some extra insight into Facebook marketing.Â
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