The story behind “Disneyland Paris Flips the Script“
Disneyland is an icon and has worldwide fame and never fails to attract people with lots of Disney characters and colorful themes.
Especially they attract kids from all over the world.
Even sometimes adults and elder people get attracted by seeing the fairy-tale setting, Parades and the Disney features, shows, and more.
Appealing Colors and characters play a major role when we think about Disney land.
Last year they had taken an advertisement in the name of “Disneyland Paris Flips the Script”
In this Ad, Disneyland Paris shows off the brand’s skills.
This campaign is focused on a duck.
The video tells the story of the heartwarming tale of a little duckling who finds a Donald Duck comic book and becomes obsessed with his new hero.
Because of bad weather is approaching, duckling and family have to take a fly,
when little duck tries to carry the book, unfortunately, it falls down due to heavyweight and leaves his beloved comic book behind.
Watch the advertisement carefully,
Did you guys feel the magic the way duck and Donald duck meets?
Yes, Surprisingly Donald duck greets little duck with a warm welcome, the little one gets excited and hugs him.
(Where magic gets real )
The cute animations and sweet story captivates viewers and convey that feeling of awe that happens when a child gets to meet their favorite Disney character.
Visual stories and audio actually alter our brains and even change the way we think and act.
Disneyland Paris wasn’t afraid to try something different and takeover the audience’s mind through appealing colors and characters.
Of course, it attracts and pulls small children and parents to visit Disney land during vacation time.
The result is a storytelling advertising campaign that touches the heart and captures the magical feeling of a Disney experience.
In today’s world of content overload, a well-told story is often a marketer’s best chance to capture the attention of their audience.
The human brain gets to attract to storytelling.
Colors and visual stories have a dramatic impact on conversion rates.
Because Marketing and advertising are well-known for utilizing color psychology.
The only way to grab their attention is to stand out from everything that is competing for their attention.
That is where color and visual stories come in.
Fact that some companies have heavily invested in this type of research and belief in the concepts of color psychology to implement them in their advertising.
Color has value beyond aesthetics. will directly aid your online marketing and conversion optimization strategy.
Visual stories’ with the characters are a basic component of a successful story.
(See you all with next story)