Marketing and online marketing during a pandemic was probably not on the agendas of many marketing professionals in 2019-2020, yet it’s 2021 and here we are.
Online engagement is rising rapidly with social distancing in place. More people are spending more time on social media and accessing web-based resources than ever before.
There’s a great opportunity to reach your audience and provide them with information, interaction, positive thoughts, and relevant resources.
I have provided few strategies that everyone knows commonly but sometimes we forget to use at the right time, at the right place, at the right price with the right promotion.
First, all you need to do is,
UPDATE CUSTOMERS KNOWLEDGE
Update customers on changes in your operations.Communicate any hours, service, safety protocols, or operation updates that have been made via:
- Your website and blog
- Email communication
- Social media accounts
- Post updates to your Google My Business listing (VERY important)
- Online directories such as Yelp, TripAdvisor, Angie’s List, etc
- Paid advertising
ONLINE MARKETING IDEAS
For many companies, the sales funnel is built using the marketing funnel as its upstream source, so that marketing efforts today are what generate sales tomorrow.
22% of companies report increasing ad spend during these difficult times. 25% of companies are spending more, not less, on marketing.
Online is a great way to keep in touch with loyal customers and even acquire new ones. COVID-19 may hamper in-person events, but online ideas are workable. such as,
- Virtual showcases and tours
- Online events/conferences
- Conducting online training/classes/coaching
- Special e-commerce offers.
Keep in mind where people are spending their online time in different ways, so it’s time to consider paid advertising in places that are seeing upturns in usage.
IMPLEMENT VIDEO MARKETING
Video is a growing part of marketing. The video puts a face to your brand and gives customers insights into the real people that run your business.
If a picture’s worth a thousand words, what’s a video worth? When it comes to digital marketing during COVID-19, video marketing could be invaluable.
People are consuming more videos, news and using online apps for communication which is why Twitter is benefiting from the 34% who have shifted from Instagram to Twitter and Facebook Messenger and WhatsApp reporting a 70% increase in time spent using the apps.
SEO STRATEGY
Spending time on an SEO strategy that complements your content strategy may be the difference between publishing content that’s hardly seen and publishing content that goes viral and brings in thousands of viewers, if not millions.
Be sure to play by the rules and follow “white hat” SEO strategies that are ethical and lead to the best long-term results. Avoid BLACK HAT STRATEGIES.
PAID ADVERTISING
Invest in Google, Facebook, and LinkedIn Ads – The investment is crucial for marketing during this time as most of the people remain at home and always-on electronic devices.
Investing your money in these ads will make you target your customers better. Maybe your customers are already targeted with the abundance of your competitor’s ads. Therefore, it is important that you stand apart.
Personalize your communication and content to attract your customers better.
MEET CONSUMER NEEDS
Focus more on meeting consumer needs and helping them deal.
Offering helpful tools and thoughtful promotions can build brand awareness and loyalty.
Think of ways you can help your customers make a purchase, whether that is by promoting online services, offering curbside pickup, or providing live chat and support.
AUDIT SALES FUNNEL
Just because your marketing strategy was working three months ago doesn’t mean it’s going to work right now.
As the market changes, it is important to thoroughly audit your sales funnel and analyze the data.
Conducting a competitive analysis can help you see what others in your space are doing, letting you evaluate what is working and what isn’t.
Our marketing experts can do all the above for you! E-mail to us: akila@storytelling.co.in
We make it easier for all kinds of business owners to get your brand out there and get the attention it deserves.
Also Read,
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