In the previous article, we have seen what is copywriting and how it helps your business. here you are going to discover a lot of things about what actually copywriter roles. Copywriter always works according to business needs and wants.
WHAT DOES COPYWRITER DO
Copywriter makes the maximum effort to make your business visibility for your marketing effort.
Whether you are a small or medium-size owner or amazon sellers, understanding the process of writing copy(ad copy) and sales-oriented copy brings you more returns.
Above advertisement’s from Oasis (soft drink provider). They have mentioned in advertisement like ” its summer. you’re thirsty. we’ve got sales targets”. ( Wondering about the choice of words )
So, this is the copywriter work. you cannot see this ad reflection with any other company advertisement.
Its is written as,
Its summer – Season time.
You are thirsty – Pain point.
We have got sales targets – High returns.
By selling more soft drink during summer time, The brand company “Oasis” hits more profit. where demand meets supply.
A good copywriter never fails to withstand in the following areas,
- Writing big pieces
- Small bit pieces
- Mouthpieces
WRITING BIG PIECES
LANDING PAGE:
A landing page usually drives visitors to land on a particular page to generate leads.
A good landing page convinces potential customers to provide personal information and it’s directly been a lead generation for all the business.
There are different types of landing page according to the business and sales goal,
1. Lead generation landing page (Lead Gen Tool)
2.Sales page
3.Click-through landing page (CTR)
4.Viral landing page and a lot more.
E-BOOKS :
A copywriter knows what to include and how to create an E-book for your particular services or business with appealing designs.
Because creating an ebook is not a simple task, if the audience reads your ebook, they should feel connected with their problems and need to feel they had a solution in that.
It’s an important tool for any business because it’s one kind of lead generation source.
Where you can give free to the customers, it almost creates credibility and goodwill for the company.
WEBSITE :
If you are a business owner who wants to build an online presence, then one of your top priorities is to write attractive and compelling content along with the product and services you offer.
Copywriters must know the A-Z thing about your business goals, Niche, services, and mission statement.
Then copywriter provides a good copy with good designs and content along with even call to action feature (CTA) with effective two-line descriptions.
E-MAILS MARKETING AUTOMATION :
Here, you can literally acquire much business if you follow the right subject line, automation tools, and follow-ups to the targeted customer or business owners.
Many business owners are more likely to get connected with the emails since it is more cost-effective and time saver.
It’s about a two-way conversation where, either it should not be formal or informal but, we need to deliver the features in a very clear and concise manner.
The powerful subject line curated content, and strong call to action, regular follow-ups make a business move to the next level.
BLOG:
It is the best way to enhance your product or service benefits even more in-depth.
Business blogging is the marketing tactic that makes your online presence attract many people because of blogging, keywords, and sharing on social media.
Usually, in any business, you take they have a blog where they can share the feature of products, recent updates in the technology, Announcement, and more on.
Where the audience visit as a stranger then becomes a loyal consumer with proper nurturing follow-ups.
In a large business, maximum people hire copywriters to stay updated with this activity.
Where they focus on business works. that’s where the copywriter role plays well.
ADVERTISEMENT COPY:
It’s the heart of any business. You can invest lakhs and millions of dollars in the business.
But, if your ad is not highlighting the key features, you cannot see any returns that you hoped for.
It’s a kind of one way to get a loyal audience and credibility for your business.
Little change in advertisement there will be tremendous growth in response rate.
A copywriter knows what to include ( headlines, color, eye-catching hooks, and better CTA’s ).
SMALL BIT PIECES:
SOCIAL POST:
Being active in all social media networks brings more attention to your business.
The copywriter is well clever in writing a precise description that makes the audience to take action in the particular post to visit either to the website or a landing page.
BROCHURE AND FLYERS:
The brochure may be the first thing when we approach clients for the business.
Straight away it should convey how our business helps prospective clients.
Ordered information gives clear-cut information to the clients to know more about business and offers.
Copywriter makes sure to deliver the value of the business through determined brochures and flyers.
POP-UPS AND BANNER:
You all experienced at least one time if you had visited any websites or blogs means, the pop-up message box will popup.
That’s the attention grabber that makes the audience do a signup activity in return they offer any free e-books, discounts, or any newsletter.
Banner or hoardings eye-catching words make everyone notice this is where copywriter creativity overflow with the unique choice of words.
MOUTHPIECES:
PROFILE-BIO’S :
Yes, both need only a short description with a limited number of characters.
It’s very complicated for others to describe.
Because, in very limited characters copywriter aims to deliver about the brand, your service, social proof, mission statement, and CTA in very simple and influential words.
PODCAST :
It’s audio content.
Recent trending nowadays, act as a bridge between the business owner and the audience.
It’s the easiest way to hit the audience’s mind where they can listen to business podcasts everywhere.
Copywriters come up with new ideas and accurate content that make a personal connection with your audience.
VIDEOS:
Video is a visual content for the audience. One of the most compelling strategies in online marketing.
It improves engagement, drives traffic, boosts conversions, and sales.
Storytelling through video content makes a great impact on the brand and its complete word of marketing majorly in the audience’s mind.
YEAH! Not all business owners aware of the role of copywriters some may be aware or may not.
So I recommend all the business owners to take a step in hiring a good copywriter they add some values to your business.
Large companies have separate departments to look after. But a small business may not give importance to all the things listed above.
As they were much occupied in business work basically if they also focus on other areas, possibly they can have high returns.
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If you liked this post, you might also be interested in other articles. Link below,
Importance of copywriting : https://storytelling.co.in/copywriting/
Apple brand Advertisement : https://storytelling.co.in/apple-brandstory/
LG brand Advertisement : https://storytelling.co.in/lgbrandstory/
Disneyland Advertisement:https://storytelling.co.in/disneylandbrandstory/
The Art Of Storytelling In Digital Marketing : https://storytelling.co.in/the-science-of-storytelling/