If you follow my blog then you already know what copywriting and services are and why it’s so important to sell any product and services.
Process of copywriting in advertising
If you are new, then I will start to explain what copywriting is and why copywriting need for your business.
In simple, Copywriting means grabbing the attention of potential customers through valuable written materials and take a particular action from the written copy whether it’s purchasing, signing up for something, creating a desire to come back for more, or any type of conversions.
It may in the form of advertisements, sales copies, company taglines, webpages, social media content, and promotional materials.
Copywriting is much more than the words. it doesn’t sell products or services; it sells emotions.
A copywriter will create SEO-friendly content for your website and tells a compelling story and represents your brand image.
In early 2018, KFC had to close every restaurant in the UK because they ran out of chicken. Customers were so much angry and took this issue to social media and find out why their favorite chicken shop was closed.
In return what KFC has done, approached the PR team and ask them to make an excellent apology advert.
Finally, the outcome which read “FCK,WE ARE SORRY”
This is an excellent apology advert by KFC 😃
Doing some reformatting the letters and adding a verb to any copies could make it easier to understand, interesting, and stand out from the competitor’s copies.
WHY COPYWRITING NEED FOR YOUR BUSINESS
Let’s say you are a new business owner and owning a mobile shop else, you can relate to any of your dream business and you are ready to launch your business in your location.
First, you need to do some advertising nearby your location. Maybe you should create a banner with some catchy wordings that makes draw people’s attention. Perhaps through some written pamphlets/flyers to pass out to the nearby your locality people.
On other hand, you can gain attention through social media ads using the AIDA formula and Regularly sending some sort of mail about deals for the week.
How about some coupons to give out to the first 100 customers?
This everything can be done offline but online?
Your business needs to have an online presence that reflects your business mission and nature that you can help people out with your services.
When your target audience starts to see your brand name more and more on their phones or on their social media pages, they are more likely to click on your posts and the links attached to them.
Of course, need a web presence as well. This means you will need to build a website and that particular website needs to have content like bio’s, home page, about section, and service section about your products.
In whatever business, The first thing customers would ask your website name? So that they can shop online.
To keep business profitable of course we should open an online store with enticing product descriptions that make potential customers want to buy without being able to touch or see the product. That’s actually a lot of material to create. 🤷
So, obviously need to write a blog about different models, specifications, features, and how to handle mobile phones, etc. that will educate your customers on the product you sell. You could talk about the mobile apps, how to use and how to protect your mobile from third parties.
So many ideas are there! So many things to write about! Lots of value to be created!
See all those words in bold above? The areas that mention require content creation, marketing, writing, and copywriting.
Those are all things that a copywriter can do for you.
As mentioned before, Copywriting can be in the form of not only blogs and newsletters. But copy also lies in the forms of,
👉Social media advertisements
👉Piece of mail
👉Other forms of electronic communication
👉Web content and memes
👉Brochures and catalogues
👉Scripts for television and radio commercials
👉White papers and lot more.
The copy of your ads should be short and concise. where strong and delivers a strong message. It is important to make sure to grab the attention of your potential customers.
A copywriter can do all the above promotional materials strategically. A copy is all over the place; it is almost unavoidable in today’s world!
You might end up asking “I could do all those listed things on my own. Why I need a copywriter to do it for me?”
Well, you could do it yourself but you have millions of things to do in your business. At end of the day, the business should get profit.
Do you really want to spend your time and effort by doing this? instead of focusing on your business. In fact, attempting to write your own copy can lose your money in the long run.
Maybe you have more content ideas to write but not finding time to do or you have the time but you can’t articulate what you want to say.
Good copy will communicate with your audience in a way that they will be able to understand and relate to. It should weave with your brand along with uniqueness.
As you can see, Copywriters are an essential part of your business to increase traffic, brand consistency, and sales conversions.
Mudhra software services AKA storyteller has some talented writers on our team. Why not let us do the copywriting work FOR you!
As mentioned before, the copy can be in the form of social media posts, blogs, newsletters, social media ads, profile optimizations, and more. we make it easier for all kinds of business owners to get your brand out there and get the attention it deserves.
Reach to us and schedule FREE consultations on a Call +91 8056010125 or write to us at firstname.lastname@example.org. Else fill the form below,