Did you ever heard the phrase “Content is king”? The marketing truth is, today, every business needs a great content strategy whether you run a bakery shop, fix cars, or build a home.
CONTENT MARKETING
In simple, Content marketing helps to connect with your customers, build your brand, and aid in scaleup your business with the objective of driving profitable customer action.
It may in the form of content creation, connecting the audience, content promotion and marketing, content reporting, SEO content writing, and campaign optimization.
Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for something.
Content touches and enhances every major vertical of your business like a product, sales, and customer success with the power to attract, satisfy and retain customers in all the possible ways.
For instance,
In early, McDonald’s Canada has a serious image problem for producing unhealthy food. So they announced a new campaign called “Our food, your questions” and planned to make a greater effort at transparency and customer engagement.
This content marketing strategy is changing public perceptions through honesty and decided to take on the challenge of answering customer’s questions.
Finally, answering around 10,000 customers’ questions has a way of helping you build strong relationships.
McDonald’s stepped out from behind the brand and shared the facts. And, people loved their transparency and authenticity.
This builds trust and belief. With this, you can turn even the worst reputation on its customer’s head.
WHY CONTENT MARKETING NEED FOR YOUR BUSINESS
Imagine you’ve decided to spend your week’s vacation in Maldives.
This is the first time you are traveling to the Maldives and want some pro tips to plan your vacation.
You goggle “How to plan your first trip to the Maldives” the search engine throws you videos, ads, and blog posts.
You quickly click any links and start reading a post that details everything a first-time traveler needs to know like visa process, weather, tourist safety, car rental, food options, and must-visit spots.
At the bottom of the post, there is mention that if you are looking for the best accommodation in the Maldives, you can count on us.
You realize the blog post is written by some homestay in the Maldives.
What you usually do, you look at their website, read social media reviews of previous travelers and confirm your booking. Isn’t it?
The homestay did not talk about their accommodation and the facility have. Instead, the homestay has created blog posts to help a first-time traveler to the Maldives.
They make sure the content is valuable and relevant by providing as much information as possible.
Homestay can create a variety of content blog posts on rental cars, videos of beautiful locations, photos of local cuisines, and a free downloadable tour map.
By doing so, the homestay has earned the trust of many first-time travelers, the target audience results, frequent bookings, and loyal customers.
Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for something.
So it’s easy for travelers to get to know all the information in one place. Also, they share the information on their personal social media pages.
Simultaneously the blogger who written about Maldives places gets more traffic, visitors, and shares of the website.
As I discussed earlier, Content marketing has the power to benefit every business in a profitable way.
Because,
Google loves quality content.
Content marketing drives more sales.
Increase brand awareness and credibility of the brand.
Content marketing grows your social media pages and the visibility of the brand.
Conversion rates increase and it helps to turn visitors into customers.
This year and upcoming years in the digital world- brands and companies need to create high-quality content to get the attention of many visitors and retain valuable customers.
Content marketing is not only in the form of a blog. Also lies in the forms of,
1.Content creation
2.Content development
3.Content optimization
4.Content promotion and marketing
5.Content reporting
6.Videos and guest blog
7.Campaign optimization
8.Infographics design
9.SEO content writing
10.Improvements on existing pages
11.Site health and technical structure monitoring and optimizations.
A content marketer can do all the above promotional materials strategically. It is almost unavoidable in today’s world!
Mudhra software services AKA storyteller has some talented content marketers on our team. Why not let us do the content marketing work FOR you!
We make it easier for all kinds of business owners to get your brand out there and get the attention it deserves.
Don’t forget to check our COPYWRITING SERVICES also 😊
Reach to us and schedule FREE consultations on a Call +91 8056010125 or write to us at akila@storytelling.co.in
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