The Story Behind “Apple At Work From Home”
INTRODUCTION
Apple is one of the leading branding companies in the world and the most valuable brand in the marketplace also and has always positioned itself as something different; they “Think different.”
As we are so familiar with the Brand “APPLE” and the products. Recently, they came up with super cool advertisements called “APPLE AT WORK FROM HOME
Working from home is the millennium dream for everyone. Because of the global pandemic that we are going through currently most of us have had to work from home. Nowadays, Netizens are sharing WFH Reality Vs Expectations funny meme on all the social networks like,
i.e) Work from home’ expectations: Logging on time, wearing formal, planning, and discussing the works and getting more work done than ever
‘Work from home’ reality: “I am sorry, I couldn’t hear you. Could you please repeat it? I think there is something wrong with the connection.
I think everyone would have gone through this situation right? Your answer will be more likely to YES now!
ABOUT ADVERTISEMENT
Apple brand took this challenge in a possible way, how people can actually work with all the sufficient resources with their products.
In this advertisement, Where the Lady boss says We are back with“Pandora’s box project” but it needs to be recyclable. This new design to be present on Monday. Work on it guys and then she disconnects the call.
People in the team, where everyone comes up with excuses like we are working remotely from home, cannot generate ideas in one week, kids are here to take care and a lot. But still, they hold the point of discovering the new designs.
That video shows the team creating brainstorming branding ideas and discover the new things of presenting designs that are to be lightweight, sustainable, and cheap with lots of funny moments and ideas.
That video shows the team creating brainstorming branding ideas and discover the new things of presenting designs that are to be lightweight, sustainable, and cheap with lots of funny moments and ideas.
WHAT DOES APPLE CONVEY
Apple proves that they are pioneers in all the things no matter wherever people go whatever the struggles they face in spite of business/work. They don’t fail to show up their products in all the possible ways
In one advertisement itself, they tried to showcase all the products which are to be used in our daily routine. They are connecting the customers with their products how it is been used in day to day life.
For instance:
1.Girl with apple watch
2.Dave with I-pad.
3.Team with air pods.
4.I-phone during a conference call and taking clear shots.
5.Mac book pro, I-mac, and MacBook air for making projects.
6.iPhone se for measurements.
In the end, you never see the presentation or finds out if the team succeeded, But it’s clear from their confident faces they going to showcase the designs with the boss and the clients. (that’s the hope given by the Apple brand products).
TAKE AWAY FROM THE ADVERTISEMENT
This storytelling campaign engages and entertains the viewers while building a strong brand message and reinforcing the idea that Apple products help employees do their best work at any time.
No matter, how entertaining or creative your brand campaigns are, If there’s no emotional connection with your audience, your marketing strategy is likely to miss the chance.It tells the authenticity and genuinely connects with the audience.
Apple consumers don’t think: “I want this because it’s a Dual-SIM, 64GB, 12-MP wide + 12 MP ultra-wide smartphone.” They think: “I want this because it’s an Apple iPhone.
(Most people would agree with this yeah!)
OUR RESPONSIBILITY IN YOUR BUSINESS
We Mudhra software services, with our strong storytelling we can create tailored approaches for each type of buyer and more possible to close the deal.
we will create a trust for the customers about your products and services and make sure to deliver unique values.
Through our services, we make a strong digital platform and create brand value across social networks. In the end, if campaigns and targeted goals are more focused means, it will have a higher return on investment (ROI) and stand out from the rest of your competition.
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(See you all with next story)
Checkout our another stories. Link below,
LG brand Advertisement : https://storytelling.co.in/lgbrandstory/
Disneyland Advertisement: https://storytelling.co.in/disneylandbrandstory/